Connect with audiences in the right mindset at the perfect moments.
Don't waste time delivering an ad based on past digital footprints. Meet people in their current moment by delivering the right ad, in the right environment, when they want it most.
GumGum empowers publishers to unlock revenue potential with its accredited contextual technology and data.
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Articles, Research and Product News to Drive Your Business
The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industries—especially in automotive, electronics and fashion—leading to higher costs and shifting consumer behaviors.
There’s no question that the rise of streaming has revolutionized how people consume video and TV. As streaming platforms rapidly expand, they’ve not only delivered unprecedented access to high-quality content but also pulled audiences away from traditional broadcast and cable TV—and in doing so, reshaped expectations.
To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
